5 Principles to customer motivated e-commerce
As an e-commerce trader, you deal with customers daily, but can you truly call yourself customer focused?
Bevisible Online highlights below are some quick pointers to help align your strategy with your customers best interests in mind.
1 . Customers Retention.
It means 8 times additional as much to attract a new customers than to keep an existing one. Existing customers are 52% more likely to try new products and spend 33% more compared to new customers. Here are digital tools to hand while aiming to up your customer retain, such as targeting or email, mobile and social media campaigns. That why, the key is a touch of personalization. By successfully using past purchase data and especially abandoned cart follow-ups, you can increase your revenue by up to 27%. To discover more about cart abandonment and gain retentions.
2 . Quality Customer Supports.
Your customers are the pillars of your business, and as your organization grows, so should your customer service strategy. Improve and hear from real experiences your customers are having and aim to consistently deliver excellent service. Be available to answer questions, either on social media, email or phone and make sure your contact details are easily found. Another important aspect of customer service is the staff that represent your brand. Employees who believe in your brand will ultimately deliver better results. Reward success and recognize achievements within the team to keep moral high, remember they are the front line dealing with customers queries or complaints day in day out.
3 . Offers Money back guarantees.
Building trust with your customers can take time, and when things go wrong it pays to take responsibility. A cast iron money back guarantee and a clear returns process will calm any purchase doubts that occur at checkout and give customers a good fall back for any issues that occur with your product. Focus on the enjoyment of your product, not your bottom line. Refund any faults or fitting disasters. You might find any complaints good feedback to fix production issues to stop the same problem happening in the future.
4 . Customer focused PDP.
93% of Audience who visits your website are not ready to instantly purchase. Create value for your customers and generate content that naturally intrigues and entertains. Understand your records and explain topics or buying steps, this will benefits launch what your customers are interested or looking for in and allow you to plan a content strategy to suit. Think of your relationship with your customer as a long-term partnership, not a one-time sale.
5 . Feedback and Reviews.
Happy customers can be your prime supporters, surveys show that an average dissatisfied customer will tell 12-15 people and 15% of unhappy customers will go on to tell a further 25 people. In one interaction, a bad customer experience could reach numerous people. Make sure you are on hand to deal with any negative feedback quickly to stop the spread of satisfaction. Thats why, bad reviews and feedback can be beneficial to your business. They can help you identify weaknesses or problems that you may not be aware of. It might be a fault with your delivery provider, or anywhere in the production line. Reviews, positive or negative, are key in helping customers to make purchase decisions. So make sure they are clearly displayed and easy to access from your product page. You may even think about offering incentives to leave reviews, an addition 57 off your next purchase for a review of your product.
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